|Finally! - MG To
Re-enter North American Market
BAD NUS (GER) (APRIL 1) - Auto industry experts were stunned today by the surprise announcement of the long awaited re-entry of MG to the North American Market
In a joint press release, officials of BMW, Rover and Harley-Davidson confirmed that the new MG would be a joint venture between the three firms. The new car will be built on a Z3 platform with a Rover “Heritage” bodyshell and will be powered by the famous Harley-Davidson 883cc V-Twin engine used with their “XLCH” model.
“The new car will be badged as the “B-LCH” said Rolf Von Schweinhundt, Director of North American Marketing for BMW, “and will draw on Harley’s tremendous popularity among upscale buyers”.
Company officials confirmed that the new B-LCH would include certain well-known Harley features such as a kick starter, fringed upholstery and straight through exhaust. Optional equipment will include handlebar steering, purple tail lights, and a free tattoo for each driver. “The new B-LCH will be distributed through the Rover dealership network which has clearly demonstrated it’s ability to sell anything” added Von Schweinhundt.
All firms declined comment on the future of their current models but did state that B-LCH production was scheduled to begin next year at a new facility in Cloaca Corners, SC, where local residents are proud to know that “Made in Cloaca” will soon become a household expression.